SEO Keywords That Your Competitors Overlook: How to Find SEO Potential before the Competition Does

 

All bloggers want more visitors to their blogs.

They spend lots of time trying to achieve high rankings for highly competitive keywords already targeted by many other sites.

The outcome?

Even more competition, less growth and lots of frustration.

But what do most successful bloggers do differently from this?

They focus on the gaps that others don’t notice.

Hidden SEO keywords will help them get more traffic and create authority much quicker than others.

What Is a Competitor Keyword Gap?

A competitor keyword gap is a term searched by users but not well-targeted by your competitors.

This creates an opportunity.

The lower number of sites that compete for a keyword, the easier it is to achieve high rankings and attract more traffic.

Finding such gaps is one of the best SEO strategies for a newbie blogger.

1. Start with Competing Sites

The first step involves analyzing web pages which share topics close to those of your sites.

Questions to ask include:

Which blogs are ranking in my niche?

Which topics do they cover?

Which topics are they not covering frequently?

Competitor analysis may help to learn about content areas that have been neglected.

2. Do Not Focus on High Traffic Keywords Only

Novice bloggers often target high traffic keywords only.

Examples of such keywords are:

Digital Marketing

SEO

Blogging

Such keywords tend to be very competitive.

Instead, look for specific phrases like:

SEO mistakes for beginners

How to rank my new blog on Google

Digital marketing skills for students

3. Look at Google's Recommendations

There are keyword ideas that you can find from Google.

Here are some of them:

Search suggestions

Related searches

People Also Ask

All these are likely to provide the topics that people are searching for.

They are often overlooked by many bloggers.

4. Look at the Comments of Blogs and Online Communities

The readers always have their questions.

Sites such as:

Comment section on blogs

Discussion forums

Social media groups

will give you clues about the problems that people are solving.

5. Look For Topics With Poor Content

There are times that competitors have already ranked for certain keywords but have not provided a complete answer.

This presents an opportunity.

Questions to ask:

Could I explain this topic in a simpler way?

Do I have better examples?

Could I improve its readability?

Better quality content can beat outdated content.

6. Think Like a Novice

Experts tend to forget what questions novices ask.

Novice bloggers can capitalize on this fact.

Some examples are:

What is SEO?

How does Google rank websites?

How do backlinks work?

What is keyword research?

7. Create Content Clusters

Rather than writing unrelated articles, write a series of articles on a particular topic.

Examples include:

Main Topic:

SEO for Beginners

Related Articles:

Keyword Research Techniques

Ranking a New Blog Post

SEO Commonly Made Mistakes

How Does Internal Linking Work?

It will show search engines your expertise.

The One Thing Bloggers Do That Keeps Them From Growing

Bloggers tend to replicate their competitors.

The issue with that strategy is that no one can stand out in the crowd.

Growth can come from doing what others do not think to do.

It is not important to be unique just to be unique.

The important thing is to provide value where there is less competition.

Final Thoughts

Some of the most valuable SEO prospects are not necessarily the most sought-after keywords.

Sometimes, these are found in some questions yet to be answered, subjects being overlooked, or even search queries.

Rather than competing with everyone else on the same keywords, try to identify those holes.

These might very well become those articles which would generate your first true blog traffic.

Since SEO is not just about outperforming the competition, sometimes it is about seeing what they overlook.